La Vie: Everything You Love About Pork, Now 100% Plant-Based
Media Type:
TV
Brand
Agency
Country:
Industry:
After winning over the hearts (and taste buds) of lardon, bacon, and veggie ham lovers, La Vie™ is stepping up its game. This time, the plant-based trailblazer is making its mark on the big screen to share its core message loud and clear: delivering mouthwatering plant-based alternatives that unite food lovers in pleasure, all while being kind to our health, the planet, and, of course, our animal friends.
Credits
Advertising Agency:
BuzzmanChairman:
Georges Mohammed-CherifCreative Executive Director:
Georges Mohammed-CherifCEO:
Julien LevilainCreative Directors:
Julien Doucet, Lillian MoineArt Directors:
Hugo Piedfort, Max CossartCopywriters:
Hugo Piedfort, Max CossartBusiness Manager:
Lou LeprouxAccount Executive:
Romane BourdierHead of PR:
Paul RenaudineauCommunication:
Paul RenaudineauPR:
Marie SmidCommunication Manager:
Marie SmidHead of TV Production:
Vanessa BarbelTV Producer:
Ayman JaroudiFilm Production:
BirthDirector:
Nalle SjöbladProducer:
Tristan BeraudPost-production:
BirthCo-Founder :
Nicolas SchweitzerCEO:
Nicolas SchweitzerCMO:
Romain JolivetHead of Marketing France:
Manuela KemlinCommunity and Social Manager:
Cecile DanjouArt Director:
Pauline GuilhouCopywriter:
Bluma ParienteDate:
October, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 21, 2026
The Industry is Cutting the Junior Jobs that Train the Judgement AI Can't Replace
D&AD report finds human judgement remains the defining creative advantage in the age of AI and explores how AI is reshaping creative work
Aug. 21, 2026
Seagulls! Spies! Dodgy duvets! Paddy Power asks: Why The Football Not?
Paddy Power and BBH London lean into the weird and wonderful world of football fan culture with new brand platform and hero film starring Danny Dyer and Peter Crouch