La Vie: Everything You Love About Pork, Now 100% Plant-Based

3.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

After winning over the hearts (and taste buds) of lardon, bacon, and veggie ham lovers, La Vie™ is stepping up its game. This time, the plant-based trailblazer is making its mark on the big screen to share its core message loud and clear: delivering mouthwatering plant-based alternatives that unite food lovers in pleasure, all while being kind to our health, the planet, and, of course, our animal friends.

Credits

Advertising Agency:

Buzzman

Chairman:

Georges Mohammed-Cherif

Creative Executive Director:

Georges Mohammed-Cherif

CEO:

Julien Levilain

Creative Directors:

Julien Doucet, Lillian Moine

Art Directors:

Hugo Piedfort, Max Cossart

Copywriters:

Hugo Piedfort, Max Cossart

Business Manager:

Lou Leproux

Account Executive:

Romane Bourdier

Head of PR:

Paul Renaudineau

Communication:

Paul Renaudineau

PR:

Marie Smid

Communication Manager:

Marie Smid

Head of TV Production:

Vanessa Barbel

TV Producer:

Ayman Jaroudi

Film Production:

Birth

Director:

Nalle Sjöblad

Producer:

Tristan Beraud

Post-production:

Birth

Co-Founder :

Nicolas Schweitzer

CEO:

Nicolas Schweitzer

CMO:

Romain Jolivet

Head of Marketing France:

Manuela Kemlin

Community and Social Manager:

Cecile Danjou

Art Director:

Pauline Guilhou

Copywriter:

Bluma Pariente

Date:

October, 2024

Latest News

Oct. 01, 2026

Uber Eats Turns Fans Rituals into the Heart of its new Campaign with LALIGA

Gerard Pique and Iker Casillas return as protagonists to react, with their usual rivalry, to the superstitions of fans from the competition's 20 clubs

Oct. 01, 2026

Sibling Rivalry Welcomes Director Gracie Koh

Gracie represents a new generation of socially-fluent director-creators moving seamlessly between culture and content