Laneige: BTS' Jin x Jin-ius

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

South Korea

Industry:

Health, Beauty

The work celebrates the “Jin-ius” of Laneige’s Cream Skin Cerapeptide™ Toner & Moisturizer. The campaign holds significance for Jin, known as “WorldwideHandsome,” as it marks his first participation in a beauty initiative. It showcases his role in solidifying Laneige’s identity as a global brand.

Credits

Advertising Agency:

Jung von Matt, HANGANG

Date:

October, 2024