LBC: The 2018 campaign
Media Type:
TV
Country:
Industry:
LBC reveals a fresh regional TVC and national VOD, written and produced by London-based creative production agency, How Now. In a move to bring the national talk and phone-in radio station continued brand awareness and introduce LBC to a new audience, How Now have crafted five 30-second films.
Credits
Creative Production Agency:
How Now Creative, London, UKSenior Creative & Director:
James RansonExecutive Creative Director:
Phil BolgerAgency Producer:
Julia PotterProduction Producer:
Dawn ChristyExec Producer:
Sacha EvansDOP:
Ben ChadsArt Direction:
Zoe SmithGrade & Flame:
ENVY Post ProductionAudio:
OffsetDate:
March, 2018Ad of the day
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