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Loto Quebec: We're All Play

7.5

Media Type:

Brand

Agency

Country:

Canada

Industry:

Gambling

A new creative platform for Loto-Québec Casinos 'We’re all play' has launched. With this initiative created and developed by Cossette, the organisation wants to better reflect its true essence by showcasing all its entertainment offerings. With a nod to the worlds of fashion and film, the platform highlights the immersive experience of being at a casino—from the wide selection of games and first-class restaurants to incredible shows, bars and dance floors.

Credits

Advertising Agency:

Cossette, Canada

Creative:

Anne-Claude Chénier, Patrick Michaud, Alexandre Emond-Turcotte, Philippe Brassard, Jessica Fecteau, Nicolas Doyon, Chris Belanger, Ambre Chekly, Julien Herisson

Product:

Sébastien David, Benoit Chapellier, Rosalie St-Cyr, Johanie Gonneville, Melanie Desjardins, Olympe Ramonatxo, Heloise Dessanges

Strategy:

David Thomason, Remi Charpentier

Production Agency:

Septieme

Broadcast Production and Post-Production:

Alexandrine Perras, Catherine Richard, Audrey Blackburn, Lisa Houchat, Florence Parent

Print Production:

Natalie Desmeules, Maxime Bluteau, Marie-France Cypihot, Daniel Cartier

Linguistic Services:

Emilie Robertson, Karen Martin, Carol-Ann Savick