Loto Quebec: We're All Play

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Canada

Industry:

Gambling

A new creative platform for Loto-Québec Casinos 'We’re all play' has launched. With this initiative created and developed by Cossette, the organisation wants to better reflect its true essence by showcasing all its entertainment offerings. With a nod to the worlds of fashion and film, the platform highlights the immersive experience of being at a casino—from the wide selection of games and first-class restaurants to incredible shows, bars and dance floors.

Credits

Advertising Agency:

Cossette, Canada

Creative:

Anne-Claude Chénier, Patrick Michaud, Alexandre Emond-Turcotte, Philippe Brassard, Jessica Fecteau, Nicolas Doyon, Chris Belanger, Ambre Chekly, Julien Herisson

Product:

Sébastien David, Benoit Chapellier, Rosalie St-Cyr, Johanie Gonneville, Melanie Desjardins, Olympe Ramonatxo, Heloise Dessanges

Strategy:

David Thomason, Remi Charpentier

Production Agency:

Septieme

Broadcast Production and Post-Production:

Alexandrine Perras, Catherine Richard, Audrey Blackburn, Lisa Houchat, Florence Parent

Print Production:

Natalie Desmeules, Maxime Bluteau, Marie-France Cypihot, Daniel Cartier

Linguistic Services:

Emilie Robertson, Karen Martin, Carol-Ann Savick

Media Activation and Planning:

Genevieve Marchand, Mohamed Sekkat, Delphine Chapard, Julie Tamiozzo, Audrey Faucher-Murphy

Production House:

Les Enfants Terrible

Executive Production:

Visant Le Guennec

Director and DP:

Ivan Grbovic

Post-Production:

MELS

Music:

Cult Nation

Producer:

Sean Sable

Music:

Mathieu Lafontaine

Sound:

François Belanger, Theo Porcet

Photo Studio:

L’Éloi

Producer:

Jerome Arowas

Photographer:

William Arcand

Lighting and Photo Assistant:

Raphael Rahim Nikiema

Photo Editor:

Kushtrim Kunushevci

Stylist:

Cary Tauben

Clients:

Marie-Claudel Lalonde, Jean-Michel Guay Dagenais, Claude Dupuis

Date:

July, 2022

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