Macmillan Cancer Support: Whatever It Takes
Media Type:
Film
Country:
Industry:
One in two of us will get cancer. Which means one in two will need practical guidance and information following a cancer diagnosis across a variety of issues and topics. In the new “Whatever you need” campaign, created in partnership with AMV BBDO, Macmillan Cancer Support will focus on raising awareness of how to get support for any issue through its services.
Credits
Advertising Agency:
AMV BBDO, London, UKAgency Planning Team:
Sam Williams, Tom WhiteAgency Producer:
Ellie Gibb, Louisa FrostMedia Agency:
ZenithProduction Company:
KnuckleheadDirector:
Charlotte ReganPhotographer:
Sue ParkhillProducer:
Francis Mildmay-WhiteDOP:
Christopher SabogalCasting:
Anna McAuleyPost-Production:
Time Based ArtsSound Studio:
750mphDate:
April, 2022More from Macmillan Cancer Support
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