Magnum: Schedule the Sun

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Confectionery, Snacks

Magnum is once again challenging the ice cream category's winter slowdown with the launch of the latest evolution of its ‘Find Your Summer’, created by LOLA Madrid, part of Omnicom Advertising Group. This winter, the brand goes further, introducing "Schedule the Sun" a simple way for people to capture sunny moments: by booking them directly into their calendars. Through a discount, the campaign tempts consumers to allow calendar events every time the sun is forecast to be out in their areas, turning a fleeting winter craving into a scheduled indulgence.

Credits

Advertising Agency:

LOLA MullenLowe, Madrid

Executive Creative Director:

Tomás Ostiglia

Creative Directors:

Dante Zamboni, Jorge Zacher

Head of Art:

Juan Sebastian Moreno

Creative Team:

Maria Sancho Suay, Julian Tedesco, Agustin Aiassa

Head of Strategic Planning:

Camilla Facin

Strategy Director:

Bruno Yanagui

CEO:

Tom Elliston

Account Manager:

Pablo López-Tafall

Account Team:

Martina Caamano, Yuanci Vidal

Head of Production:

Felipe Calviño

Producer:

Jorge Saade

Production Company:

Lunar Films

Director:

Leslie Zhang, Da Dong

Executive Producer:

Ken Yap

Producer:

Feng Zhe

Production Manager:

Wang Wei

DOP:

Neo Young

Production Designer:

Yang Chuang

Stylist:

Diao Jihan

Make Up Artist:

Zhan En

Hair Artist:

Ke Weitao

Casting Director:

Fiona Jiang

Editor:

Da Dong

Editor Assistant:

Goffy

Editors:

Da Gou, Juan de Porras

Sound Designer:

Lynas

Music/SFX:

Fer Martinho

Photographer:

Leslie Zhang

Media:

Publicis Groupe, Zenith

Date:

March, 2026

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Rival Confronts Online Surveillance for the Launch of DuckDuckGo's Duck.ai

Sep. 18, 2026

Rival Confronts Online Surveillance for the Launch of DuckDuckGo's Duck.ai

Campaign spotlights the tension between private AI conversations and the ever-watchful eye of online tracking

Andrex Urges Britain to "Treat Your Bits" in New Skin Protect Campaign

Sep. 18, 2026

Andrex Urges Britain to "Treat Your Bits" in New Skin Protect Campaign

New integrated campaign brings skincare culture to the bathroom as Andrex launches the UK’s first clinically proven toilet tissue to help protect intimate skin