Maison Perrier: Sober Chic, 1

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

France

Industry:

Alcoholic Drinks

Maison Perrier Chic, the sophisticated new non-alcoholic beverage is launching "Sober Chic," a new campaign that celebrates a mindful and undeniably chic lifestyle choice. Developed by Ogilvy’s Paris and UK offices, the campaign showcases luxurious mocktails as the epitome of modern refreshment, whether or not you choose to consume alcohol.

Credits

Advertising Agencies:

Ogilvy Paris, France, Ogilvy UK

Global Chief Creative Officer:

Liz Taylor

President:

Mathieu Plassard

President and Chief Creative Officer:

Matthieu Elkaïm

Chief Creative Officer Ogilvy UK, Managing Partner Worldwide:

Andre Laurentino

Executive Creative Director:

David Raichman

Global Chief Client Officer:

Sophie Hoffstetter

Date:

February, 2025