Maison Perrier: Sober Chic, 1
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Print
Country:
Industry:
Maison Perrier Chic, the sophisticated new non-alcoholic beverage is launching "Sober Chic," a new campaign that celebrates a mindful and undeniably chic lifestyle choice. Developed by Ogilvy’s Paris and UK offices, the campaign showcases luxurious mocktails as the epitome of modern refreshment, whether or not you choose to consume alcohol.
Credits
Global Chief Creative Officer:
Liz TaylorPresident:
Mathieu PlassardPresident and Chief Creative Officer:
Matthieu ElkaïmChief Creative Officer Ogilvy UK, Managing Partner Worldwide:
Andre LaurentinoExecutive Creative Director:
David RaichmanGlobal Chief Client Officer:
Sophie HoffstetterDate:
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