Maltesers: Parachute
Country:
"Can't wait to meet my knight in shining armour! Life's lighter with Maltesers."
Credits
Advertising Agency:
Impact BBDO, Dubai, UAEExecutive Creative Director:
Fouad Abdel MalakCreative Director:
Carlos AmseyanCopywriter:
Carolyne NailerArt Buyer:
Tennyson TorcatoDate:
July, 2013More from Maltesers
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