Marmite: Baby Scan
Media Type:
TV
Brand
Agency
Country:
Industry:
Marmite is launching a tongue-in-cheek campaign featuring parents-to-be who are looking to find out whether their babies are lovers or haters - of Marmite, that is. The "Baby Scan" campaign was created by adam&eveDDB and uses a healthy dose of humour to illustrate that the brand is aware of how divisive its flavour is. It follows a recent scientific study which revealed that babies could respond to different flavours while still in the womb. Researchers gave pregnant women different vegetables and found that their foetuses responded with varying facial expressions, suggesting that they can experience taste through the amniotic fluid in the womb.
Credits
Advertising Agency:
adam&eveDDB, London, UKDate:
April, 2023
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