Marmite: Baby Scan

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Marmite is launching a tongue-in-cheek campaign featuring parents-to-be who are looking to find out whether their babies are lovers or haters - of Marmite, that is. The "Baby Scan" campaign was created by adam&eveDDB and uses a healthy dose of humour to illustrate that the brand is aware of how divisive its flavour is. It follows a recent scientific study which revealed that babies could respond to different flavours while still in the womb. Researchers gave pregnant women different vegetables and found that their foetuses responded with varying facial expressions, suggesting that they can experience taste through the amniotic fluid in the womb.

Credits

Advertising Agency:

adam&eveDDB, London, UK

Chief Creative Officer:

Richard Brim

Creative Directors:

Ant Nelson, Mike Sutherland

Copywriter:

Frances Leach

Art Director:

Christopher Bowsher

Joint Head of Integrated Production:

Nikki Cramphorn

Senior Planner:

Liora Ingram

Junior Planner:

Lucy Wilson

CEO:

Tammy Einav

Managing Partner:

Tom White

Account Director:

Max Sullivan

Account Manager:

Lydia Barber

Project Managers:

Ian Hughes, Amy Waldman, Linda-Aileen Macfarlane

Media Agency:

Mindshare

Business Director:

Tess Domenet

Account Manager:

Anna Mason

PR Agency:

W Communications

Campaigns Director:

Grace Jackson

Associate Director:

Jess O’Donohoe

Account Director:

Paige Hartley

Account Manager:

Ella Bull

Production Company:

Biscuit Filmworks

Director:

James Rouse

Producer:

Benji Howell

MD & EP:

Rupert Reynolds-MacLean

Head of Production:

Polly Du Plessis

Production Manager:

Tim Steele

Director of Photography:

Alex Melman

Casting Director:

Thom Hammond

Production Designer:

Niamh Coulter

Wardrobe Stylist:

Selina Wong

Hair and Makeup Artist:

Michele Baylis

Editing Company:

Work Editorial

Editor:

Neil Smith

Post Production:

Absolute Post

EP:

Chris Batten, Sally Heath

Producer:

Maddie Godsill

Colourist:

Matt Turner

Look Dev/ R&D:

Gustavo Ribeiro

VFX Supervisor and Flame Lead:

Ben Robards

Flame & Nuke Lead:

Chris Tobin

Nuke:

Harvey David, Tommy Coulter-Lister

Flame:

Rich Greenwood, James Corden

CG:

Keith Rogers, Rebekah King-Britton, Patrick Keogh, Ollie Grant, Megan McLean

Audio Post Production:

Jon Clarke/ Factory

Audio Producer:

Deborah Whitfield

Date:

April, 2023