Mazda: The Sound of Tomorrow
Brand
Agency
Country:
The Schorre in Boom in Belgium will once again provide the setting for Tomorrowland and this year the popular festival is pleased to greet Mazda as one of its partners. To put this collaboration in the spotlight, Mazda and These Days came up with a unique project: The Sound of Tomorrow is a track performed by drifting on an enormous ‘vinyl record’ with a Mazda MX-5, using infrared mapping technology.
Credits
Advertising Agency:
These Days, Antwerp, BelgiumCreative Director:
Sam De VolderArt Director:
Gertjan De SmetCopywriter:
Tomas Van LoonIllustrator:
Jeroen MichielsDate:
June, 2016
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