Mazda: The Sound of Tomorrow

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Brand

brand

Agency

agency

Country:

Belgium

The Schorre in Boom in Belgium will once again provide the setting for Tomorrowland and this year the popular festival is pleased to greet Mazda as one of its partners. To put this collaboration in the spotlight, Mazda and These Days came up with a unique project: The Sound of Tomorrow is a track performed by drifting on an enormous ‘vinyl record’ with a Mazda MX-5, using infrared mapping technology.

Credits

Advertising Agency:

These Days, Antwerp, Belgium

Creative Director:

Sam De Volder

Art Director:

Gertjan De Smet

Copywriter:

Tomas Van Loon

Illustrator:

Jeroen Michiels

Date:

June, 2016