Mazda: Don't scroll and drive

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Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Israel

Industry:

Automotive

"Distracted driving" is what they call it. It's a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier, right down to taking your eyes off the road to scroll down your Facebook feed and check who's liked your latest profile pic. And let's be honest, that happens way more often than anything else. But worst of all it's killing people. Lots of them. That's why Mazda decided to launch a new campaign: smack in the middle of people's social feed, right as they were scrolling down it.

Credits

Advertising Agency:

BBR Saatchi & Saatchi, Israel

CCO:

Idan Regev

Creative Team:

Ran Even, Roy Zoaretz, Gal Mamalya, Idan Kligerman, Ori Hasson

VP Client Services:

Ben Muskal

Account Supervisor:

Aviv Benzikri

Account Executive:

Gil Gershon

VP Content & Production:

Dorit Gvili

Strategy Supervisor:

Lora Goichman

Creative Coordinator:

Eva Hasson

Date:

July, 2017