MBNA: Expires - Elephant
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
MBNA is a credit card brand in the UK. Their vision is to empower people to make good stuff happen. They took poster space on 3 Thames Clipper boats to raise awareness of the plight of endangered species and the work they do with their chosen wildlife charities, including the WWF. Used by thousands of commuters every day, these posters gave people the chance to do ‘good stuff’ by ‘tapping’ their credit card on a contactless sensor and donating £5. We wanted to make people aware of the issue and show how a simple everyday action like using your credit card can make good stuff happen.
Credits
Advertising Agency:
TBWA Manchester, UKArt Director:
Ant HarrisCopywriter:
Zoe HarrisRetoucher:
Daniel Bickerton, LoupeBusiness Director:
Mark BostockSenior Account Manager:
Emma CochraneDate:
July, 2017
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