Previous Ad
MBNA: Expires - Elephant
Next Ad
Head & Shoulders: The World's 1st Recyclable Shampoo Bottle Made From Beach
MBNA: Expires - Sumatran Tiger
Media Type:
OutdoorCountry:
Industry:
MBNA is a credit card brand in the UK. Their vision is to empower people to make good stuff happen. They took poster space on 3 Thames Clipper boats to raise awareness of the plight of endangered species and the work they do with their chosen wildlife charities, including the WWF. Used by thousands of commuters every day, these posters gave people the chance to do ‘good stuff’ by ‘tapping’ their credit card on a contactless sensor and donating £5. We wanted to make people aware of the issue and show how a simple everyday action like using your credit card can make good stuff happen.
Credits
Advertising Agency:
TBWA Manchester, UKArt Director:
Ant HarrisCopywriter:
Zoe HarrisRetoucher:
Daniel Bickerton, LoupeBusiness Director:
Mark BostockSenior Account Manager:
Emma CochraneDate:
July, 2017Ad of the day
Ad of the Day | Jack in the Box: Smash the Haters 0.0 Ad of the Day | Andrex: Get Comfortable, First Office Poo 10.0 Ad of the Day | Valspar: Shake it Up 10.0Latest News
Mar. 28, 2024
Dirt is Good's Persil Plays the Villain in new Short Film Starring Arsenal's Bukayo Saka
The brand drove hype and surprised Arsenal fans ahead of the cinema premiere of their new short film, "The Autograph", starring Bukayo Saka
Mar. 28, 2024
Ad of the Day | Domo's Jonathan Klein Directs the Film Debut of Jack in the Box's Newest Menu Item
Creative collaboration studio DOMO premieres its latest hidden camera-style brand collaboration with Jack in the Box and TBWA\Chiat\Day