McCain: Here's To Love

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Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

"We are family" campaign was built on research that found that 84% of consumers could not recall seeing families in popular culture with which they could identify. Read more at https://www.campaignlive.co.uk/article/mccain-challenges-normal-attitudes-love-ad-campaign-celebrating-diversity/1456744#DLWHH2IUrC6WOjXG.99

Credits

Advertising Agency:

adam&eveDDB, London, UK

Chief Creative Officers:

Ben Priest, Richard Brim

Executive Creative Director:

Ben Tollett

Copywriter:

Jess Morris

Art Director:

Chloe Pope

Director:

Finn McGough/ Knucklehead

Media Planning / Buying :

PHD

Date:

February, 2018