Mentos: Mentos Fizzooka

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Confectionery, Snacks

The iconic Mentos and cola experiment has been refreshed with the introduction of the "Mentos Fizzooka," a custom rocket launcher that leverages the famously fizzy reaction for explosive fun. Created by Mentos and BBH London, this outlandish invention, which resembles a giant roll of Mentos attached to a cola bottle, will make its debut on the popular gaming platform Fortnite Creative, bringing a fresh and playful twist to the gaming world.

Credits

Advertising Agency:

BBH London, UK

CCO:

Alex Grieve

Executive Creative Director:

Felipe Guimaraes

Creative Directors:

Stu Royall, Phil Holbrook

Copywriter:

Lawrence Bushell

Art Director:

Luke Till

Designer:

Liam Thomas

Planners:

Laura Casado Cisa, Molly Chen

Business Lead:

Patrick Farrall

Senior Account Director:

Laura Huber

Account Manager:

Sheryce Brown

Account Executive:

Matilda Hindler-Lowe

Agency Producer:

Tash Allen

Media Agency:

Wavemaker Global

Digital with Build/Animation with Fortnite Creative:

Metavision & Beyond Creative

Influencer Outreach:

Metavision

Global Client Partner:

Josephine Pike

Global Gaming Director:

Pete Basgan

Global Strategy Director:

Chris Worrell

Date:

March, 2025