Meuhedet Health Fund: The Longer You Wait
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Print
Brand
Agency
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Meuhedet is one of Israel's leading Health Funds. Unlike its competitors however, Meuhedet will let you see a doctor faster than in any other Health Fund in the country. So to get people to switch funds, we came up with an ad campaign that emphasized the fact that medical problems left untended for long periods of time, tend to get worse.
Credits
Advertising Agency:
BBR Saatchi & Saatchi, IsraelCEO:
Yossi LubatonChief Creative Officer:
Jonathan LangVP-Creative Director:
Idan RegevCreative Director:
Kobi CohenArt Director:
Evgeniy UtkinCopywriters:
Lior Shoam, Arnon RotemPhotographer & Photoshop:
Yaniv ShacharVP Client Services:
Maya SalomonAccount Supervisor:
Aviv BenzikriAccount Executive:
Shiran RachamimCreative Coordinator:
Eva HassonTraffic:
Ronit DoanisDate:
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