Microsoft: We All Win

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

When technology empowers each of us, it empowers all of us. This Super Bowl, follow the inspirational story of passionate young gamers rising to the top of their game with a little help from their friends, family and the Xbox Adaptive Controller. The story illustrates Microsoft’s commitment to building accessible technology that levels the playing field and creates opportunity for all of us.

Credits

Advertising Agency:

m:united//McCann, New York, USA

Chief Creative Officer:

Sean Bryan

EVP, Executive Creative Directors:

Shayne Millington, David Banta

Associate Creative Directors:

Martha West, Will Montgomery

Senior Art Director:

Julie Koong

Senior Copywriter:

David Cappolino

Creative Technologist:

Alicia Foor

Global Business Lead:

Kevin Nelson

EVP, Executive Account Director:

Tina Galley

SVP, Group Account Director:

Rosemary Calderone

Account Director:

Pat Six

Account Supervisor:

Kyle Ross

SVP, Head of Integrated Production:

Carolyn Johnson

Producer:

Rebecca Magner

SVP, Director of Project Management:

Stella Warkman

Project Manager:

Jessica Jacobson

SVP, Executive Music Producer:

Eric David Johnson

Music Business Manager:

Sam Belkin

Music Producer:

Dan Gross

Business Manager:

David Halberstadt

EVP, Global Strategy Director:

Joanna Schwab

Social Strategy Director:

Jordan Berger

Production:

Hungry Man

Director:

Bryan Buckley

2nd Unit Director:

Alex Gorosh

Producer:

Matt Lefebvre

Associate Producer:

Peter Bunstein

Assistant Director:

Pierre Cailliarec

Director of Photography:

Scott Henriksen

Editorial:

Rock Paper Scissors

Editor:

Damion Clayton

Assistant Editor:

Alexandra Debricon

Managing Director:

Eve Kornblum

Producer:

Lisa Barnable

Flame Producer:

Barbara Kontarovich

Flame Artist:

Edward Reina

Flame Assistant:

Sydney Botie

Color:

Company 3

Senior Colorist:

Sofie Borup

Music:

JSM Music

CCO/COE/Co-Composer:

Joel Simon

Executive Producer:

Jeff Fiorello

Co-Composer:

Jason Krebs

Audio/Post:

Sonic Union

Sound Designer/Mix Engineer:

Michael Marinelli

Producer:

Justine Cortale

Date:

January, 2019

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