Mill: The Confession
Media Type:
TV
Brand
Country:
Industry:
Creative production agency Avocados and Coconuts recently produced four comedy spots for Mill, the award-winning food recycler. Conceived as part of Mill’s 2024 brand campaign, the TV spots hilariously live up to the campaign tagline, “The Wonderful Feeling of Wasting Nothing,” showing how reducing food waste can be cathartic, life-changing, and maybe even help you find true love. The latest videos launched on digital and social platforms, following a multi-channel New York City-focused “Make Food, Not Waste” campaign featuring a :30 spot, out-of-home, retail pop-ups, and activations including NYC’s first-ever zero-food-waste Restaurant Week with top restaurants and chefs throughout September and October.
Credits
Production Company:
Avocados and CoconutsExecutive Producer:
Dalia BurdeExecutive Creative Director:
Amani KingDirector:
Chaz DavidDirector of Photography:
David VollrathLine Producer:
Yvette SolisProduction Manager:
Gabby OcchipintiEditor:
Dana ShawAE:
Brendan BricPost Producer:
Tyler DunhamAnimation:
Jessie RendaMusic Supervisor:
Dawn Sutter Madell, AgoraphoneExecutive Creative Director:
Chris BrownProducer:
Dante TaylorCreative Director Copy:
Daniel MenascheDate:
November, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 16, 2026
Sony Pictures' "Spider-ManTM: Brand New Day" Swings in With The AA to Help Drivers Get Summer Road Trip Ready
The campaign will include a special cinema advert, member competitions and summer travel advice for drivers
Jul. 16, 2026
Ending Content on a Positive Emotional Peak Increases Purchase Intent by 11% and Awareness by 34%
New research from Billion Dollar Boy reveals that content ending with a strong positive emotional peak in the final three seconds