Mon Ami: Friendship Day

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Argentina

Industry:

Pets

The family dog food brand embraces humor and innovation to highlight the most unconditional friendship of all. With production and creativity by DAVID Buenos Aires, the agency created for its client Mon Ami the campaign "Feliz día del AMI", made entirely with artificial intelligence tools to commemorate Friendship Day. The action focuses on that friend who never fails: the family’s dogs.

Credits

Advertising Agency:

DAVID

Global CCO & Partner:

Pancho Cassis

Regional MD:

Emanuel Abeijón

CCO:

Nicolas Vara, Ignacio Flotta

Head of Account:

Justina Lioy Lupis

Group Account Director:

María Giaimo

Account Executive:

Sofia Rivarola

Head of Strategy:

Rafael Cortés

Senior Strategist:

Kevin Rehbein

Head of Production:

Jimena Oliva

Producer:

Nataly Rodriguez

Global PR & Communications Director:

Sandra Azedo

Production Company:

DAVID Buenos Aires

Client Approval:

Antonella Marini, Luisa Goldaracena, Rosario Arce, Julieta Hayon

Date:

August, 2025