Mon Ami: Friendship Day

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Argentina

Industry:

Pets

The family dog food brand embraces humor and innovation to highlight the most unconditional friendship of all. With production and creativity by DAVID Buenos Aires, the agency created for its client Mon Ami the campaign "Feliz día del AMI", made entirely with artificial intelligence tools to commemorate Friendship Day. The action focuses on that friend who never fails: the family’s dogs.

Credits

Advertising Agency:

DAVID

Global CCO & Partner:

Pancho Cassis

Regional MD:

Emanuel Abeijón

CCO:

Nicolas Vara, Ignacio Flotta

Head of Account:

Justina Lioy Lupis

Group Account Director:

María Giaimo

Account Executive:

Sofia Rivarola

Head of Strategy:

Rafael Cortés

Senior Strategist:

Kevin Rehbein

Head of Production:

Jimena Oliva

Producer:

Nataly Rodriguez

Global PR & Communications Director:

Sandra Azedo

Production Company:

DAVID Buenos Aires

Client Approval:

Antonella Marini, Luisa Goldaracena, Rosario Arce, Julieta Hayon

Date:

August, 2025

Latest News

Oct. 02, 2026

We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches

New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies

Oct. 02, 2026

People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy