Mothercare: #BodyProudMums (Eleanor)
Media Type:
OutdoorCountry:
Industry:
Over 80% of mums in the UK have admitted comparing their post-baby bodies to unrealistic ideals, with 90% of women aged 18-25 expecting their bodies to compete with celebrities and what they see in the media. Our Mothercare press and outdoor campaign tackled this issue by using un-retouched photography to celebrate the post-partum body, encouraging new mums to feel proud and confident about their bodies.
Credits
Advertising Agency:
mcgarrybowen London, UKExecutive Creative Director:
Angus MacadamArt Directors:
Anders Wendel, Laura McGovernPhotographer:
Sophie MayanneHead of Design:
Andy BreeseDesigners:
Luke Ridgway, Simon O'BrienHead of Account Management:
Rachael FordAccount Director:
Kate ScruttonStrategy Director:
Chris TurnerStrategist:
Ali WynterDate:
February, 2019Ad of the day
Ad of the Day | Jack in the Box: Smash the Haters 9.0 Ad of the Day | Andrex: Get Comfortable, First Office Poo 10.0 Ad of the Day | Valspar: Shake it Up 10.0Latest News
Mar. 28, 2024
The Many and Natural History Museums of Los Angeles County Forge Partnership for the Forthcoming NHM Commons Launch
Embarking on a Journey of Digital Innovation and Participatory Engagement
Mar. 28, 2024
Barrett Hofherr Kicks off The Habit Burger Grill Campaign with Ads Featuring Heroic Charlie the Briquette
Full-service creative agency Barrett Hofherr has created its first work as AOR for the Yum!