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mcgarrybowen London
We're a creative communications agency who believe that icons are better than brands.
Mothercare: #BodyProudMums (Sophia)
10.0
Mothercare: #BodyProudMums (Eleanor)
10.0
Mothercare: #BodyProudMums (Tesha)
9.0
Mothercare: #BodyProudMums (Louise)
9.0
Mothercare: #BodyProudMums (Nardy)
10.0
Mothercare: #BodyProudMums (Kesia)
10.0
Honda: Karaoke
10.0
Bud Light UK: Bud Light Frogs
10.0
Monster: Telepathy
7.0
Western Union: #TheRaceIsOn
9.0
Acura NSX: Original Must Be Done
10.0
Western Union: International Women's Day Chain of Betters - Siba Gqirana
10.0
Honda: Honda Stepping
0.0
Honda CR-V: Honda illusions
7.8
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Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
Jul. 09, 2026
Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption
As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth