Movistar: No Internet at Home?

10.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Chile

Industry:

Electronics, Technology

In Chile there is a fight about which company has the best fiber optic, currently Movistar has been chosen 2 times in a row as the most stable and the fastest, that is why company positioned themselves as the best internet option. Campaign was created by Havas Chile and inspired by the first thing people do when they don't have internet because of other companies: memes. When your home internet is from the competition, you are often frequented by this little friend... THE WAITING DINOSAUR. That's why campaign is show in a simple and straightforward way that to extinguish the dinosaur of disconnection...You should choose Movistar Fibra.

Credits

Advertising Agency:

Havas Chile

Executive Creative Director:

Joaquin Bascuñan

Creative Director:

Fernando Condeza

Creative Team:

Fabian Cespedes, Jorge Altamirano, Ricardo Vera

Account Director:

Dania Stuardo

Date:

May, 2023