Muschicraft: The Most Illegal Beer

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Germany

Industry:

Alcoholic Drinks

To spotlight global gender injustice in an eye-catching way, independent feminist craft beer brand Muschicraft has brewed up a new beverage called The Most Illegal Beer. This ale intentionally breaks laws from over 50 countries around the world – simply because it was made by women.

Credits

Advertising Agency:

Heimat, Germany

Date:

March, 2024

Latest News

Oct. 13, 2025

M+C Saatchi Group UK Appoints Industry Powerhouse Lisa Carrana as Executive Head of Art

In her new role, Carrana will define and uphold the Group's visual identity and artistic standards

Oct. 13, 2025

Everyday People Take Centre Stage in JET's "Keep on Moving" 2025 Campaign

Created by London-based creative brand company, isobel, the centrepiece of the 30” film is a bold, theatre-inspired rotating set