National Pork Board: Cooking Pork Memories

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Cooking Pork Memories is a social-first campaign from the National Pork Board and LERMA/ featuring actor Paulina Chávez, designed to preserve the pork recipes and family stories passed down through generations. Beginning with Chávez recreating her abuelita’s Carne de Puerco con Nopalitos, the campaign invites Hispanic Gen Z and Millennials to share their own family “Pork Memories” for a chance to have Chávez recreate them. Selected recipes and stories will also be collected in a limited-edition book intended for submission to the Library of Congress, helping preserve these traditions for future generations.

Credits

Advertising Agency:

Lerma/, USA

Creative Director:

Paco Conde

Photographer:

Mica McCook

Videographer:

Nic Bonesteel

Editor:

Max Perkins, Alyssa Udovitsch

Date:

September, 2026

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