Nationwide: Good Way to Bank
Media Type:
TV
Country:
Industry:
Nationwide is continuing its ‘Good Way to Bank’ commitment as its latest TV advert, delivered by NCA, shows how customers are put first when it comes to getting the most out of their savings. It is the latest move by Britain’s biggest building society that challenges the shareholder-owned banks by demonstrating its difference as a member-owned mutual and follows the success of a major rebrand that saw Dominic West first appear onscreen as the out-of-touch boss of fictional A.N.Y Bank.
Credits
Advertising Agency:
NCA, London, UKDate:
February, 2024More from Nationwide Building Society
Nationwide: Fairer Share
10.0
Nationwide Building Society: Branch Promise
9.0
Nationwide Building Society: Nationwide's YouTube Stock Exchange
10.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 25, 2026
Bountiful Cow Wins Butternut Box Brand Media Account
The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food
Sep. 25, 2026
D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings
Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design
