New Balance: Eye of the Storm

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Recreation, Leisure, Sports

Tuff director Joe Mischo unveils a new spec spot for New Balance about the whirlwind of chaos a “storm” can bring. Rich, 16mm film-grained imagery weaves through poetic beats of a tornado’s imminent journey from raw, untethered violence to clarity, if only for a moment. At the center of the ad is a basketball player, or indeed the “storm,” we all are watching brew. The net billows and a distant roll of thunder cracks as the player laces up his TWO WXY v2, the New Balance sneaker built for positionless play with technologies taken from the most innovative running models for sudden accelerations, quick stops, pivots, and high impact landings of the basketball court.

Credits

Production Company:

Tuff Contender

Written & Directed:

Joe Mischo

Executive Producers:

DJay Brawner, Max Rose

Producer:

Joe Mischo

Cinematographer:

Nick Matthews

Editor & Sound Design:

Joe Mischo

Color:

Nick Matthews

Sound Mix:

Jack Sobo

Date:

September, 2022