New Balance: Eye of the Storm
Media Type:
Film
Brand
Agency
Country:
Industry:
Tuff director Joe Mischo unveils a new spec spot for New Balance about the whirlwind of chaos a “storm” can bring. Rich, 16mm film-grained imagery weaves through poetic beats of a tornado’s imminent journey from raw, untethered violence to clarity, if only for a moment. At the center of the ad is a basketball player, or indeed the “storm,” we all are watching brew. The net billows and a distant roll of thunder cracks as the player laces up his TWO WXY v2, the New Balance sneaker built for positionless play with technologies taken from the most innovative running models for sudden accelerations, quick stops, pivots, and high impact landings of the basketball court.
Credits
Production Company:
Tuff ContenderWritten & Directed:
Joe MischoExecutive Producers:
DJay Brawner, Max RoseProducer:
Joe MischoCinematographer:
Nick MatthewsEditor & Sound Design:
Joe MischoColor:
Nick MatthewsSound Mix:
Jack SoboDate:
September, 2022
Ad of the day
Ad of the Day | Dove: The Code
10.0
Ad of the Day | Vienna Tourist Board: Microdose Vienna
9.0
Ad of the Day | Ronald Mcdonald House Association: 40 Children, 1 Chair
10.0
Latest News
Apr. 18, 2024
Citroen Winks at Construction Delays with an Epic Ice Ballet Choreographed by BETC Paris
When you have a utility vehicle that’s tailored to your every need, it feels more like a partner than a car
Apr. 18, 2024
Cannes Lions Unveils 2024 Programme
Speakers will prove how award-winning creativity achieves business growth and explore the innovation set to transform the industry, as part of the Festival's five core streams