New Balance: The moment you think you’ve made it, you’re finished
Media Type:
Film
Brand
Agency
Country:
Industry:
Entitled “The moment you think you’ve made it, you’re finished”, the film explores the psyche of an athlete at the pinnacle of his career. Does he take his foot off the pedal or does he carry on climbing? For Joe Root, who was made England Cricket Test captain earlier this year, he knows better than many how that feels. This film is his personal message to his future self to keep pushing further and to never get too comfortable.
Credits
Advertising Agency:
BMB, London, UKCreative Director:
Jules ChalkleyArt Director:
Ollie AgiusCopywriter:
Pete LoulianouBusiness Director:
Farah WinningAgency Producer:
Jonathan SaundersPhotographer:
Dean MartindaleProducer:
Joe WalkerDoP:
Patrick MellorDate:
May, 2017
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