New Balance: The moment you think you’ve made it, you’re finished

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Fashion

Entitled “The moment you think you’ve made it, you’re finished”, the film explores the psyche of an athlete at the pinnacle of his career. Does he take his foot off the pedal or does he carry on climbing? For Joe Root, who was made England Cricket Test captain earlier this year, he knows better than many how that feels. This film is his personal message to his future self to keep pushing further and to never get too comfortable.

Credits

Advertising Agency:

BMB, London, UK

Creative Director:

Jules Chalkley

Art Director:

Ollie Agius

Copywriter:

Pete Loulianou

Business Director:

Farah Winning

Agency Producer:

Jonathan Saunders

Photographer:

Dean Martindale

Director/Production Co:

Jack Driscoll/ Park Village

Producer:

Joe Walker

Editors:

Billy Mead, Liam Bachler/ Tenthree

Post Production:

The Mill, BMB

Sound Design:

Dugal MacDiarmid/ Wave Studios

DoP:

Patrick Mellor

Date:

May, 2017