Nike: Mercurial Football Boot (Behind the Design)

9.0

Media Type:

Film Film
Builders Club and Nike join forces again for the release of the Nike Air Zoom Mercurial Football boot that was launched at the UEFA Women’s EURO 2022 and is to debut again on field at the FIFA World Cup 2022. The London and New York based production company created mixed media films with live action and CG visuals of the boot and its characteristics. The campaign involved various shoots; live action plates in London as well as shooting the football superstars in various locations. Builders Club also worked on the Behind the Design film, pulling together all assets of the campaign and digging deeper into the product and its creation.

Credits

Production Company:

Builders Club

Date:

August, 2022

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