Nike: More Than Warmth

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

China

Industry:

Fashion

Nike in China launched a new awareness campaign to highlight the "More Than Warmth" benefits of their winter jackets. Created by Wieden+Kennedy Shanghai and directed by Henry Scholfield through international production studio HAMLET, the 60” cinematic spot is part of a multi-channel campaign including cinema, OOH and digital channels running in China.

Credits

Advertising Agency:

Wieden+Kennedy Shanghai, China

Chief Creative Officer:

Ian Toombs

Date:

November, 2023

Latest News

Nov. 14, 2025

LiveLab Founders Launch Brand Imagination Group (BiG): A Modern Symphony of Strategy, Creativity and Technology

Breaking from the traditional agency assembly line, BiG operates like a symphony orchestra

Nov. 14, 2025

Dirt & Glory Media Appointed as Creative & Content Partner for Henley Festival 2026

Henley Festival, renowned as the UK's only black tie music and arts festival, set on the banks of the Thames and known for its spectacular floating stage