Nike: Play New

9.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Fashion

Give golf a go like World Champion sprinter Dina Asher-Smith. Or take a swing at tennis like WNBA star Sabrina Ionescu. Step up to the plate with eight-time Paralympic international medalist Blake Leeper or take aim at archery like award-winning artist Rosalía. Whatever it is you want to do, go for it.

Credits

Advertising Agency:

Wieden+Kennedy Portland, USA

Creative Directors:

Alberto Ponte, Ryan O'Rourke

Copywriter:

Kevin Steele

Art Director:

Naoki Ga

Head of Production:

Matt Hunnicutt

Executive Producer:

Jake Grand

Senior Producer:

Antonio Burnett

Associate Producer:

Samson Selam

Director of Business Affairs:

Amber Lavender

Group Brand Director:

Andre Gustavo

Brand Manager:

William Frazier

Brand Executive:

Anthony Williams II

Group Strategy Director:

Paula Bloodworth

Strategist:

AJ Blumenthal

Group Media Director:

Daniel Sheniak, Reme DeBisschop

Associate Media Director:

Ryan Craven

Studio + Design:

Darryl Maxwell

Creative Operations Managers:

Lisa Calgaro, David Ramirez

Integrated Traffic Managers:

Sabrina Reddy, Billy Mucha

Design Producer:

Sarah Starr

Designers:

Mitch Wilson, Charlie Hilton, Morgan Searcy

Motion Graphics Artist:

Jeff Ackley

Production Company:

Pulse Films

Directors:

ThirtyTwo

Global President of Commercials & Branded:

Davud Karbassioun

Managing Director / EP:

Hillary Rogers

Head of Production:

Nick Fuller

Producer:

Jenni Haberstock

1st AD:

Zaida Fakih

Production Supervisor:

Andrea Tello

Assistant Production Supervisor:

Kathy Burnham

Director of Photography:

Autumn Durald Arkapaw

Production Designer:

Jahmin Assa

Location Manager:

Florian Schura

Key Grip:

Jamie Lagerhausen

Gaffer:

Brian Bartolini

Costume Designer:

Bex Crofton-Atkins

Key Makeup:

Rachel Hoke

Stunt Coordinator:

Dee Bryant

London Creative Directors:

SOB

London Producer:

George Saunders

London 1AD:

Benji Edwards

London DP:

Rina Yang

Editorial Company:

Whitehouse Post

Editor:

Charlie Harvey

Assistant Editor:

Taylor Schwartz

Executive Producer:

Joanna Manning

Post Senior Producer:

Annie Maldonado

VFX Company:

a52

VFX Supervisor:

Jesse Monsour

Flame Artists:

Rod Basham, Thomas Smith

Online Editor:

John Valle

VFX Producer:

Armando Plata

VFX Executive Producer:

Patrick Nugent

Color Company:

Primary Color

Colorist:

Daniel De Vue

Executive Producer:

Thatcher Peterson

Producer:

Jenny Bright

Sound Design Company:

Joint Editorial

Sound Designers:

Noah Woodburn, Natalie Huizenga

Executive Producer:

Kathleen Russell

Producers:

Frankie Kerner, Leslie Carthy

Audio Record Company:

Lime Studios

Sound Engineer:

Zac Fisher

Assistant Sound Engineer:

Michael Baran

Executive Producer:

Susie Boyajan

Music Supervision Company:

Walker

Executive Producers:

Sara Matarazzo, Stephanie Pigott

Music Supervisor:

Danielle Pigott

Date:

May, 2021

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