Nike: The Great Chase
Media Type:
Film
Every Lunar New Year, Chinese people all over the world engage in a time honored tradition where money is gifted in little red envelopes known as 红包. While this tradition is practiced with many variations, generally family elders gift these red pockets to the young, who return the favor once they are grown and married. Thus the cycle of good fortune is received and returned in kind.
As a show of respect, it is proper etiquette to kindly decline these gifts when presented, though also to eventually accept in politeness as a sign of respect. But what happens when the game is taken to another level? One child is determined to find out.
Credits
Advertising Agency:
Wieden+Kennedy Shanghai, ChinaDate:
January, 2020
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 08, 2026
Arcade Unveils Next Chapter Through Expanded Creative Editorial Roster, New Website & Launch of Arcade Color
The company has expanded its roster with the addition of editors Jojo King, Saam Hodivala, and Alex Morrison
Oct. 08, 2026
Production Veteran Jenny Lumpkin Launches Modern Standard
The new Modern Standard network offers ad agencies and brands a pre-vetted community of creative talent and production capabilities