ONE ZERO: The No-Fee Sticker, 1
Media Type:
Digital
Brand
Agency
Country:
Industry:
Recently, the Israeli advertising agency Pressman Baruch launched a guerrilla campaign offering new media for ONE ZERO Bank. The campaign was released in November, during the major shopping month when millions of Israelis buy from international e-commerce sites and pay foreign exchange fees on every product. The campaign transformed packages arriving in Israel from sites like Amazon, AliExpress, Shein, and more into an innovative media platform. The message: with the ONE ZERO card, you could save on foreign exchange fees.
Credits
Advertising Agency:
Pressman BaruchCEO & Co-Owner:
Nadav PressmanCreative:
Oded Yeshayahu, Elad Green, Yuval (Tsuki) Zuckerman, Eran BaryoClient Management:
Noa Ariel, Asaf Fish, Yuval BramliProduction:
Segev Ginzburg, Hila Ben YaakovStrategy:
Avshalom TulipmanCMO:
Nirit Ben-KishMarketing Communications Manager:
Miri MelamedDate:
November, 2024
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