OVK/PEVR: Don't Video-Call And Drive (Roadworker)

5.5

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Belgium

Industry:

Public Interest, NGO

Since Covid and the rise of working from home, we’ve all become very familiar with the use of video calls. So much so that there has been a sharp rise in doing so while driving, especially in those aged under 25. They are more than twice as likely to say they make or receive video calls while driving - in fact, one-third of young drivers in Balgium admit to this. That's why Happiness, an FCB affiliate agency, have created these arresting ads for their long term client, Parents of Road Victims.

Credits

Advertising Agency:

Happiness Brussels, Belgium

Business Director:

Hans Smets

Chief Creative Officer:

Geoffrey Hantson

Executive Creative Director:

Katrien Bottez

Concept Providers:

Tom Berth, Geert De Rocker

Copywriter:

Stéphane Opdenbosch

Design:

Dries Lauwers

Client Contact:

Koen Van Wonterghem, Alexia Creton

Date:

August, 2021

Ad of the day

Ad of the Day | Sephora: We All Sephora 9.0 Ad of the Day | ESSITY: Inner Strength Support 0.0 Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0

Latest News

Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans

Nov. 06, 2026

Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans

Global multimedia Liverpool FC campaign spanning 5 continents will roll out until end of December 2026

Georgia Natural Gas Brings Simplicity to the Chaos

Nov. 06, 2026

Georgia Natural Gas Brings Simplicity to the Chaos

ArtClass director Oren Kaplan’s Thanksgiving spot is the second film in Georgia Natural Gas’s "It's That Simple" campaign