Paris Aeroport: Fake Taxis Hide Real Risks, 1

10.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

France

Industry:

Transport, Tourism

Clandestine taxi networks have been set up around Paris-Charles de Gaulle and Paris-Orly airports. With more than 100 million passengers welcomed by Paris Aéroport in 2018, this phenomenon has an impact on tourists as well as official taxi and VTC drivers. In addition to being illegal, this practice is dangerous for passengers who are overcharged and not insured in the event of an accident. To counter this phenomenon, Walk created an advertising campaign for Paris Airport in airports, in daily newspapers and animated displays, to alert all passengers. To bring out the theme in the general public, by assuming a strong purpose, and which makes them react.

Credits

Advertising Agency:

W&cie, Boulogne-Billancourt, France

Creative Director:

Gabriel Lippis

Art Director:

Vincent Berard

Copywriter:

Asma Kanzari

Photographer:

Herve Plumet

Date:

July, 2019