Previous Ad
Paris Aeroport: Fake Taxis Hide Real Risks, 2
Next Ad
McDelivery: Whatever Door You're At, 3
Paris Aeroport: Fake Taxis Hide Real Risks, 1
Media Type:
PrintCountry:
Industry:
Clandestine taxi networks have been set up around Paris-Charles de Gaulle and Paris-Orly airports. With more than 100 million passengers welcomed by Paris Aéroport in 2018, this phenomenon has an impact on tourists as well as official taxi and VTC drivers. In addition to being illegal, this practice is dangerous for passengers who are overcharged and not insured in the event of an accident. To counter this phenomenon, Walk created an advertising campaign for Paris Airport in airports, in daily newspapers and animated displays, to alert all passengers. To bring out the theme in the general public, by assuming a strong purpose, and which makes them react.
Credits
Advertising Agency:
W&cie, Boulogne-Billancourt, FranceCreative Director:
Gabriel LippisArt Director:
Vincent BerardCopywriter:
Asma KanzariPhotographer:
Herve PlumetDate:
July, 2019More from Paris Aeroport
Paris Aeroport: Fake Taxis Hide Real Risks, 3 10.0 Paris Aeroport: Fake Taxis Hide Real Risks, 2 10.0Ad of the day
Ad of the Day | Renault: Push it to the Limit 7.5 Ad of the Day | Lacoste: Play Big 10.0 Ad of the Day | Nestle: Unforgettable Recipes 10.0Latest News
Apr. 26, 2024
The Amazon Rainforest "Tops" Forbes' Billionaires
Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign
Apr. 26, 2024
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content