Previous Ad
Dick's x Adidas: Where it All Kicks Off
Next Ad
Department for Education: Get out of the Everyday. Get into
Peugeot: Roaring for 100 Years
Media Type:
TV
Brand
Agency
Country:
Industry:
Accenture Song has created a new campaign for PEUGEOT titled Roaring for 100 Years at Le Mans. Conceived as an international film, the campaign celebrates 100 years of PEUGEOT at the 24 Hours of Le Mans and uses AI as a cinematic tool to recreate key moments from the race’s history. More than assembling historical footage, the ambition was to make the past feel present: to relive the tension, speed, endurance and emotion of Le Mans as if each moment were unfolding for the first time.
Credits
Advertising Agency:
Accenture SongDate:
June, 2026
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 08, 2026
Eight Artists Reimagine Oscar-Nominated Efthimis Filippou's Script With AI
Oscar-nominated screenwriter Efthimis Filippou, behind The Lobster, The Killing of a Sacred Deer and Kinds of Kindness, collaborates with MikeTeevee on a new experiment in AI filmmaking
Sep. 08, 2026
The Iconic Dupe: OMHU Copied its Own Sofa
The limited edition "dupe-version" TEDY™ sofa dropped in a familiar "dupe-orange" colourway