Pilgrim’s: Put it in a Nugget

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Retail Services

Chicken pioneer Pilgrim’s® is shaking up the lackluster grocery store nugget market with a bold new brand identity and digital-first campaign promoting its new line of flavor-forward nuggets. The campaign launches today with the debut of “Put It In A Nugget,” a high-energy 90’s inspired rap song and video that boldly goes where no chicken nugget has gone before.

Credits

Advertising Agency:

Terri & Sandy

Co-Founder & Co-CEO:

Terri Meyer

Co-Founder & Co-CEO:

Sandy Greenberg

Creative Director, Copywriting:

Chris Cannon

Creative Director, Art Direction:

JP Gomez

Director of Digital Strategy:

Bryce Mathias

Senior Copywriter:

Charlie Higgins

Art Director:

Kelly Scollard

Copywriter:

Don Marshall Wilhelmi

Art Director:

Monty Pera

Executive Producer:

Chris Lenz

Account Director:

Josh Bablin

Account Supervisor:

Devin Hauser

Date:

June, 2024

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