PlayStation: Do You See Play Everywhere?

8.3

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Argentina

Industry:

Games, Toys

For 26 years now we have been identifying a new code in our life. Simple shapes that push our perception to the limit. Together, they form a unique code that we cannot overlook. Because to have a “play moment” we just need to observe and have fun.

Credits

Advertising Agency:

WILD FI, Buenos Aires, Argentina

Creative Directors:

Peca Mansilla, Diego Tuya

Art Directors:

Dai Fiorenza, Santiago Bermudez, Bernardo Alvarez

Copywriter:

Adrián Montefusco

Date:

March, 2021

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