Purga Studio: Lorem Ipsum, Samurai

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Media Type:

Digital Digital

Agency

agency

Country:

USA

Industry:

Media

At a time where artificial intelligence is redefining the limits of audiovisual production, Purga Studio a creative studio specialized in AI, launches its new division, Purga Films, with "Lorem Ipsum," a campaign developed in collaboration with GUT Mexico City that takes a clear stance within the industry: AI isn’t here to replace human creativity, it’s here to elevate it to extraordinary levels without the need for multimillion-dollar budgets.

Credits

Advertising Agency:

GUT, LA, USA

Founders:

Anselmo Ramos, Gaston Bigio

CEO:

Camila de Almeida Prado

CCO:

Federico Russi

ECD:

José Mario Muñoz, Guido Donadio, Sebastian Regiani

Copy:

Sebastian Amaya

Director Arte:

Hannia Rodriguez

Director de Grupo de Cuentas:

Simon Arce

CSO:

Samantha Hernandez

Strategy Director:

Otto Poncelis

Head of production:

Paula Sanchez

Operations Director:

Xiadani Castanos

Head of media:

Alejandra Mosqueda

Media manager:

Monica Cabrera

Founders & Directors:

Tincho Montes de Oca, Bautista Vidal/ Purga Studio

Founder & CTO:

Manuel Montes de Oca

Founder & Executive Producer:

Sebastián Aspani

Gen AI specialist:

Anita del Carril

Gen AI support:

Joaquin Iraola

AI Design:

Vicky Duranona

Date:

April, 2026