Qit.am: The Nose, 3
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
The lips are mom's, the nose is Gevorg Yeghiazaryan's.
Rhinoplasty is one of the most advanced and demanded branches of plastic surgery in Armenia. Every year thousands of foreigners come from all over the world to perform nose surgery in Armenia. Dr. Gevorg Yeghiazaryan is one of the market leaders with his QIT.AM brand, for whom the OOH awareness campaign was made, which covered whole Yerevan. In the city, on dozens of billboards and scrollers a series of posters with photos of real patients were posted with "The eyes are mom's, the nose is Gevorg Yeghiazaryan's" comedic tagline. In two days, it has gone viral on the Internet, the posters touched upon almost all the news, celebrities and a mass of citizens.
Credits
Advertising Agency:
Zuck&Berg, Yerevan, ArmeniaCreative Director:
Ashot HovakimyanArt Director:
Arman GhazaryanCopywriters:
Mane Mkrtchyan, Suren AsryanIllustrators:
Harut Sargsyan, Diana GhazaryanPhotographers:
Alyona Veselyovskaya, Artyom DanilovSketch Maker:
Gagik PetrosyanAccount Director:
Davit KostanyanProject Manager:
Aida ZakharyanDate:
March, 2019
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 03, 2026
Rosa Paris and Foundation for Housing Deliver a Chilling, Immersive Look at Life on the Streets
In France, in 2026, there are 350,000 unhoused, compared with 143,000 in 2012
Nov. 03, 2026
Kia and Nadal Write History on Clay Once Again With a One-of-A-Kind Tribute
The tribute takes the shape of a full-scale clay concept model of the Kia EV4 GT, a car that embodies the same qualities Nadal