R.S.I. - Road Safety Institute: Hot Asphalt
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
Thousands of hospital visits could have been avoided if riders had worn their basic protective gear. In Greece, we make sure to wear sunscreen — to protect ourselves from the sun. And yet, scorching asphalt doesn’t just cause burns. It causes injuries, pain, surgeries, and scars that last a lifetime. Prevention isn't just for the beach. It's for the road too.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreative Director:
Giannis SorotosArt Director:
Markella PlianthouCopywriter:
Dionysia LampadariouDate:
July, 2025More from R.S.I. - Road Safety Institute
R.S.I. - Road Safety Institute: IV Drinks, 3
0.0
R.S.I. - Road Safety Institute: IV Drinks, 2
0.0
R.S.I. - Road Safety Institute: IV Drinks, 1
9.0
R.S.I. - Road Safety Institute: Vacation, 2
10.0
R.S.I. - Road Safety Institute: Vacation, 1
9.5
R.S.I. - Road Safety Institute: Flowers, 3
10.0
R.S.I. - Road Safety Institute: Flowers, 2
10.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 14, 2026
Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About
Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"
Aug. 14, 2026
Revry Reveals "King of Drag" Season 2 Cast and Live National Tour
The first drag king competition series returns this fall and hits the road for a 22-city national tour