RAF: Look Up!
Media Type:
Film
Brand
Agency
Country:
Industry:
In a cinema-first, The Royal Air Force (RAF) has launched a 3D Anamorphic ident in Cineworld theatres across the UK, created as a part of the brand’s ongoing sponsorship of Thrill Seekers at Cineworld. Cinemagoers will experience the illusion of a 3D fighter jet soaring out of the screen overhead during the RAF production, all without the need for 3D glasses. The illusion is created by slowly darkening the outer frame of the screen, changing the perspective to produce the optical illusion of a 3D image.
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Digital Cinema MediaDate:
September, 2025
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