Burger King: Not Made By Gordon
Media Type:
TV
Brand
Agency
Country:
Industry:
Burger King UK is flipping the script on celebrity endorsements with a new campaign, "Not Made By Gordon". Born out of a desire to highlight Burger King’s quality credentials, the campaign playfully showcases the chef's humorous (and ultimately failed) attempts to get involved with Burger King's creation. Forget your typical chef-approved partnership; this campaign is all about Ramsay being consistently kept out of the kitchen. It's a bold move that sends a clear message: the burger is so damn good, it tastes like it could have been made by a world-class chef.
Credits
Advertising Agency:
BBH London, UKCCO:
Alex GrieveExecutive Creative Director:
Felipe Serradourada GuimarãesCreative Director:
Lawrence BushellCreative Copywriter:
Katy DavidCreative Art director:
Simran SidhuPlanner:
Arabella SaundersSenior Account Director:
Louis HaskellAccount Manager:
Charlie MorganDate:
September, 2025
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