Rhone: Head in the Game, NBA

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Fashion

Today Rhone, a leading lifestyle brand dedicated to championing Mental Fitness, unveiled its “Head in the Game” brand campaign, featuring Five-Time All-Star and NBA Champion Kevin Love; No. 2 in the Rolex Women's World Golf Rankings Lilia Vu; and Lauren Hartlage who celebrated her third year on the LPGA Tour in August. Created with integrated creative agency IMA, the campaign will roll out across prime-time television and high-impact Out-of-Home (OOH) locations, including New York’s Times Square, from today.

Credits

Advertising Agency:

IMA

Date:

November, 2024

Latest News

Sep. 01, 2026

The One Club and Google Partner for Global AI Creative Challenge

The ultimate bracketed esports face-off between the world's top AI creators; $50,000 in prize money for competitors in 16 global cities

Sep. 01, 2026

Go.Compare Returns for a Second Year as ITV's this Morning Sponsor

Negotiated by Hearts United, the package includes deeper in-show integrations and wider cross-channel activations