RNLI: Float to Live

9.7

Media Type:

Film Film

Brand

brand

Agency

agency
Fight your instincts, not the water. Everyone who falls unexpectedly into cold water wants to follow the same instinct: to swim hard and to fight the cold water. But when people fight it, chances are that they lose.

Credits

Advertising Agency:

Krow Communications UK

Creative Director:

Tim Robertson

Art Director:

Matt Allen

Copywriter:

Nigel Roberts

Managing Partner/ Business Planning Director:

Will Saunders

Planning Director:

Matt Watts

Business Director:

Camilla Moran

Account Manager:

Jenny Walker

Agency Producer:

Sushi Tester

Photographer:

Todd Anthony

Director/ Production Co:

Olly Goodrum/ Nice Shirt Films

Producer:

Luke Goodrum

Media planning/buying:

OMD

Sound Design:

Jim Griffin/ Jungle

Composer:

Tom Player

Editor:

Ross Hallard, Trim

VFX:

Jon Hollis

Colourist:

Vic Parker

Post Company:

Raised By Wolves

Additional Credit:

Teneo Blue Rubicon

Date:

May, 2017

Latest News

Sep. 08, 2026

New Study Finds Early DTT Switch-off Could Put Radio Services at Risk

The government is currently considering two possible timelines for a managed transition to internet-only TV services – 2034 and 2044

Sep. 07, 2026

Comic Relief Fights Childhood Poverty with a Campaign on Behalf of those who Refuse to

New PSA from Quality Meats satirically raises awareness of childhood poverty from the absurd POV of those proudly claiming it’s "Not Our Problem"