Safe Hands For Girls: 200 Million Girls

7.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Every year, more than 3 million girls in the world endure Female Genital Mutilation. So far, nearly 200 million women and girls have experienced a FGM according to the United Nations. This campaign deals with choice. As an adult woman, anyone can make a conscience decision to modify or even mutilates its body. With FGM, there is mostly no choice. It happens to helpless babies or people that can’t defend themselves.

Credits

Advertising Agency:

McCann Paris, France

Date:

February, 2020

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration