SAFE Project: The Snowball

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

FCB Health New York, an IPG Health company, and SafeProject have joined forces to create "The Snowball," a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.

Credits

CCO:

Kathleen Nanda

EVP, Group Creative Director/Head of Art/Art Director:

Erico Braga

EVP, Group Creative Director/ Art Director:

Fabio Rodrigues

SVP Creative Director/Copywriter:

Roberto Vilhena

VP, Creative Director/Art Director:

Bob Buzas

VP, Creative Director/Copywriter:

Andy Goodman

SVP, Group Executive Producer:

Rebecca Binder

Director, Print Production:

John Santangelo

Print Production Supervisor:

Reid Thomas

Date:

January, 2025

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