Samsonite: I Wish I Had A Samsonite

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

How Samsonite transformed travellers into a new original and targeted media. People are constantly on the move and Samsonite wanted them to spread the message that they can now opt for the next generation of suitcases…

Credits

Advertising Agency:

Publicis Conseil, France

Executive Creative Officer:

Marcelo Vergara

International Creative Directors:

Marcelo Vergara, Steve O'Leary

Copywriter:

Antoine Querolle

Art Director:

Bastien Bourdier

Assistant Art Director:

Matthias Geoffroy

TV Production:

Pierre Marcus

Director:

Florian Duboé

Production Company:

Prodigious

Post-production:

Prodigious, Régis Oyer

Media Plan:

Web

Date:

June, 2016

Latest News

Aug. 23, 2026

No Sushi Signs Keith Fraase, Bringing the Emotional Rhythm of Past Lives, Severance and Shogun Into Commercials

The filmmaker-first post house adds Fraase to its editorial roster as it continues its push to bring acclaimed film

Aug. 23, 2026

Oxford Road's Ranking of Comedy Podcast Performance Proves A-Listers Aren't Always Closers

ORBIT revisits its comedy podcast ranking to find new names, more competition, and better ad performance