Samsonite x Payton Pritchard: It's Not Just a Bag, it's a Samsonite

9.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

USA

Samsonite, the iconic and trusted leader in travel gear headquartered in Massachusetts, USA, unveils its latest campaign: 'It’s Not Just a Bag, It’s a Samsonite." The campaign spotlights the brand’s commitment to creating expertly designed bags for all types of travel, from quick commutes to international journeys and reframes travel as a state of constant motion, where the right gear is essential to staying ready for whatever comes next.

Credits

Advertising Agency:

H&S Communications

Photographer:

Bonnie Nichoalds

Stylist:

Derrick "Dex" Robinson

Set Designer:

Natasha Nicolau

XR Visual Design:

Dimension 5

Production Facility:

Studio Lab

Date:

June, 2025

Latest News

Oct. 22, 2026

Gerety Awards Celebrates Brazilian Winners at its First-Ever Winners Cocktail in Sao Paulo

The evening recognised five trophies awarded to Brazilian agencies BETC HAVAS and AMPFY

Oct. 22, 2026

AI Movie Awards Reveals 30 Finalists Ahead of London Ceremony

The finalists span categories including Best Short, Best Animation, Best Thriller, Best Sci-Fi, Best Ad, Best Music Video