Samsonite x Payton Pritchard: It's Not Just a Bag, it's a Samsonite
Media Type:
Digital
Country:
Industry:
Samsonite, the iconic and trusted leader in travel gear headquartered in Massachusetts, USA, unveils its latest campaign: 'It’s Not Just a Bag, It’s a Samsonite." The campaign spotlights the brand’s commitment to creating expertly designed bags for all types of travel, from quick commutes to international journeys and reframes travel as a state of constant motion, where the right gear is essential to staying ready for whatever comes next.
Credits
Advertising Agency:
H&S CommunicationsPhotographer:
Bonnie NichoaldsStylist:
Derrick "Dex" RobinsonSet Designer:
Natasha NicolauXR Visual Design:
Dimension 5Production Facility:
Studio LabDate:
June, 2025Ad of the day
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