Samsonite x Payton Pritchard: It's Not Just a Bag, it's a Samsonite

9.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

USA

Industry:

Personal Accessories

Samsonite, the iconic and trusted leader in travel gear headquartered in Massachusetts, USA, unveils its latest campaign: 'It’s Not Just a Bag, It’s a Samsonite." The campaign spotlights the brand’s commitment to creating expertly designed bags for all types of travel, from quick commutes to international journeys and reframes travel as a state of constant motion, where the right gear is essential to staying ready for whatever comes next.

Credits

Advertising Agency:

H&S Communications

Photographer:

Bonnie Nichoalds

Stylist:

Derrick "Dex" Robinson

Set Designer:

Natasha Nicolau

XR Visual Design:

Dimension 5

Production Facility:

Studio Lab

Date:

June, 2025