SAQ: Here's to an Inspiring Year, 4
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
For many years, the SAQ has focused on the spirit of sharing special moments with loved ones. By capturing the instant when everyone clinks their glasses together, the visuals highlight celebration and provide inspiration that varies with the seasons. The overhead shot and the position and colour of the glasses allowed us to create impactful and recognizable seasonal symbols. The campaign posters were displayed in the windows of 410 SAQ stores in Quebec throughout 2023.
Credits
Advertising Agency:
Cossette, CanadaDate:
December, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 15, 2026
Mike Harmer Joins Eyeballs as Co-Founder
Announcement comes as the company launches its new website and integrated visibility offering
Jul. 15, 2026
Pizza Hut Unveils Nostalgic Limited-Edition Capsule Collection Celebrating the Originals who Made the Hut Iconic
The collaboration celebrates Pizza Hut's Heritage, Book It!, and the people who made the brand iconic