Scania: Skilled truck driver driving on the edge
Brand
Agency
Country:
The Scania Driver Competitions is a global competition engaging more than 40 markets to participate in finding the most skilled driver every other year. The driver has to complete a theory test and will then be invited to perform a skill test on their local market involving skills like maneuvering, fuel economy, cargo securing, defense driving etc. The winner will then compete in the finals in Södertälje, Sweden in mid-September 2012. http://www4.scania.com/sdc-2012/
Credits
Advertising Agency:
CP+B, USADate:
February, 2012
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 22, 2026
MOX Launches Experiences and Activations Division MOX/WORLDS Led by Jas Rewkiewicz
Since its inception, MOX has helped shape culture worlds for brands like Nike, LEGO, SEGA and Salomon
Jun. 22, 2026
Autonomy and Flexibility Outrank Workplace Technology in Employee experience poll
The research suggests that while workplace technology remains a critical part of the employee experience